This Privacy Policy describes how your personal information is collected, used, and shared 
when you visit or make a purchase from 

When you visit the Site, we automatically collect certain information about your device, 
including information about your web browser, IP address, time zone, and some of the 
cookies that are installed on your device. Additionally, as you browse the Site, we collect 
information about the individual web pages or products that you view, what websites or 
search terms referred you to the Site, and information about how you interact with the 
Site. We refer to this automatically-collected information as “Device Information”. 
We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an 
anonymous unique identifier. For more information about cookies, and how to disable 
cookies, visit 
- “Log files” track actions occurring on the Site, and collect data including your IP address, 
browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information 
about how you browse the Site. 
Additionally when you make a purchase or attempt to make a purchase through the Site, 
we collect certain information from you, including your name, billing address, shipping 
address, payment information (including credit card numbers, banking details), email 
address, and phone number. We refer to this information as “Order Information”. 
When we talk about “Personal Information” in this Privacy Policy, we are talking both 
about Device Information and Order Information. 

We use the Order Information that we collect generally to fulfill any orders placed through 
the Site (including processing your payment information, arranging for shipping, and 
providing you with invoices and/or order confirmations). Additionally, we use this Order 
Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information 
or advertising relating to our products or services. 
We use the Device Information that we collect to help us screen for potential risk and 
fraud (in particular, your IP address), and more generally to improve and optimize our Site 
(for example, by generating analytics about how our customers browse and interact with 
the Site, and to assess the success of our marketing and advertising campaigns). 

We share your Personal Information with third parties to help us use your Personal 
Information, as described above. For example, we use Shopify to power our online store-- 
you can read more about how Shopify uses your Personal Information here: https:// We also use Google Analytics to help us understand how 
our customers use the Site -- you can read more about how Google uses your Personal 
Information here: You can also optout 
of Google Analytics here: 
Finally, we may also share your Personal Information to comply with applicable laws and 
regulations, to respond to a subpoena, search warrant or other lawful request for 
information we receive, or to otherwise protect our rights. 

As described above, we use your Personal Information to provide you with targeted 
advertisements or marketing communications we believe may be of interest to you. For 
more information about how targeted advertising works, you can visit the Network 
Advertising Initiative’s (“NAI”) educational page at 

Please note that we do not alter our Site’s data collection and use practices when we see 
a Do Not Track signal from your browser 

If you are a member, you have the right to access personal information we hold about you 
and to ask that your personal information be corrected, updated, or deleted. If you would 
like to exercise this right, please contact us through the contact information below. 
Additionally, if you are a European resident we note that we are processing your 
information in order to fulfill contracts we might have with you (for example if you make 
an order through the Site), or otherwise to pursue our legitimate business interests listed 
above. Additionally, please note that your information will be transferred outside of 
Europe, including to Canada and the United States. 

When you place an order through the Site, we will maintain your Order Information for our 
records unless and until you ask us to delete this information. 

We may update this privacy policy from time to time in order to reflect, for example, 
changes to our practices or for other operational, legal or regulatory reasons. 

For more information about our privacy practices, if you have questions, or if you would 
like to make a complaint, please contact us by e‑mail at or by mail 
using the details provided below: 

Lit Collagen Australia 
[Re: Privacy Compliance Officer] 
Lit Collagen Australia PTY LTD, PO Box 3662, Parramatta NSW 2124, Australia